AT&T: will plant a tree when you go paperless
I received my first iPhone bill today (sorry, BB) and there was also information on AT&T’s commitment to plant a tree for every customer that switches to paperless billing.
Between now and Dec. 31, the company will donate $1 to the Arbor Day Foundation to plant a tree for every customer that goes paperless -up to one million trees. Not only that, but you can choose among different reforestation projects, including one in Florida to replant trees in areas hurt by storms and hurricanes.
Yes, I know what you are thinking: greenwashing. The company saves a lot more than $1 by having you go paperless: no postage, no printing, no billing clerks.
But I think this is a win-win situation. Like it’s the case with many environmental issues, going paperless is the right thing to do no matter from which perspective you look at it, and how many companies are actually doing something extra to promote it?
>Check the facts: 1 million customers that switch to paperless billing means:
* Avoiding 6,000,000 pounds of greenhouse gases.
* Preventing 4,000,000 gallons of wastewater.
* Preserving 1,000,000 square feet of forest.
* Saving more than 400,000 pounds of paper.
* Producing over 10,000 tons of oxygen.
*Source: PayItGreen.org
What do you think? Are you still getting paper bills for some services? Do you know of other companies doing something similar?
Image via att.com/trees



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